Like any Google service, we’re always working to refine the Google Apps Marketplace for our vendors and their customers. Normally we make small, incremental improvements and let the better experience speak for itself, but this week we think several of the new features are noteworthy enough to point out.
A frequently requested feature has been improved analytics. If you have Google Analytics configured for your listing, your analytics profile will now receive the search terms and category selected by your customers.
When a customer searches on the Marketplace, the search results will all have two parameters attached: query and category. You’ll want to add these terms to your Google Analytics Website Profile. The query term will include all of the search terms the user entered into the search box, or it could be blank if the customer found your application through browsing. Similarly, the category parameter will be blank unless the customer narrowed his search or browse by picking the category you chose in your application listing, e.g. Accounting & Finance. Now you’ll have much better data about how a customer has reached your application, whether through browsing, searching, or a combination.
Another developer-focused enhancement we’ve made is adding a count of installs and uninstalls on each application’s listing when signed into the vendor account:
"Net install count" represents the number of current installs -- any uninstalls have already been deducted. If you add "Net install count" to "Uninstall count" you will have the total number of installations for the app since it launched. You are also able to retrieve this information from the Licensing API, but it is nice to have it easily accessible on your listing pages.
On the Vendor Profile page you’ll also that we’ve added the ability to hide unused applications (and show them again) so that you can manage your applications better and remove clutter on your dashboard. You still cannot delete applications, but you can sweep them under the rug! Note that Hiding and Unhiding are just for managing your list as a Vendor -- they do not change your Publish/Unpublish settings for each app. You can hide a published app as easily as an unpublished app.
Since announcing the Staff Picks program in May, we’ve featured a number of especially well-integrated and innovative applications on the @GoogleAtWork twitter stream and here on the Google Apps Developer Blog. Now we also feature Staff Picks on the front page of the Marketplace.
You can find four Staff Picks on the Marketplace landing page, chosen from the pool of apps selected as staff picks. See the Staff Picks page on code.google.com for more information on how we choose these apps.