G Suite Developers Blog: 11/1/10

The next Marketing Test Kitchen: celebrating customer success

November 17, 2010

Add to Apps OutrightProducteevInsyncMavenlinkZohoManymoondo it nowThe Next Challenge:
marketing-test-kitchen@google.comherehereMarketplace Success StoriesFind tell publish share track What makes a compelling customer?

Highlights the value of your app: For example, their use of your app in conjunction with various other web apps, such as other Marketplace apps.

Hard data to support success: Numbers that justify strong gains are important, ie: 50% productivity gains, 10% increase in revenue, 20% reduction in IT costs.

Passionate about Google Apps and the cloud: A genuinely passionate customer can explain the advantages of a cloud-based business and more easily help prospects understand and transition.

How can I make it easily consumable?
standard template

Be visual: Use tools such as Picnik and Aviary to tell your story with compelling visuals (or choose another creative tool).

Organize your presentation: You can use Google Presentations or SlideRocket to succinctly tell your story.

Use video: Shoot or animate a video of your customer telling their Apps Marketplace story.

Be creative: Combine the above ideas, write a story, or come up with something totally different.

Marketplace Success Stories

find tell publish share emailcode links and track trafficCome up with the next Marketing Test KitchenBuzzemail
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Documents List API now supports more file types

November 4, 2010

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Introducing the Apps Ecosystem Marketing Test Kitchen

November 2, 2010

call to action
The Challenge:
The vendors who drive the most traffic and installs to their Marketplace listing page through their “Add to Apps” button between Nov 9th - 16th will be included in the front page Featured and Notable sections on the Apps Marketplace site.

Why participate in the challenge and use an “Add to Apps” button?
The “Add to Apps” button will improve your listing’s performance.

Increase Conversions: Reduces the risk of users getting lost while navigating between the Marketplace and your website, which will result in a better experience for users and more installs for you.
More Accurate tracking: Properly encoding the button URL using Google Analytics will enhance data-driven tracking so that we can better work together to understand and improve the user acquisition funnel.
Bonus - Get a front page feature: The six (6) top traffic/install drivers during the challenge time-frame will be featured on the homepage. We will list:

The top two (2) traffic/installs drivers by pure volume.
The top four (4) in traffic/install growth from previous weeks.

If you already use an “Add to Apps” button, then you are one step ahead. If not, add one to get in on the challenge. We will start tracking on November 9th, so you’ll want to get started properly coding and testing your button.

How do I participate and succeed in this test kitchen challenge?

Add the “Add to Apps” button properly.
Make sure the page is the “Vendor product home page” link in your listing on the Marketplace
Use marketing techniques to drive traffic through your landing page and potentially get featured on our front page.
Use analytics to check visits made through the “button” medium, and see your traffic flowing to your app.

This test kitchen should be an exciting way to cook up some tasty campaigns. If you have any good ideas or suggestions, pass them along to marketing-test-kitchen@google.com. Check for new challenges on this blog. In order to stay on top of any news on initiatives, also follow our Buzz, Twitter, and subscribe to our email list.

Posted by Harrison Shih, Associate Product Marketing Manager, Google Apps Marketplace

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